Bison Welcome New Digital Start

Written By Dominyck Bullard

Through AVI, Howard Men’s Basketball centralized its content, partnerships, and performance data into a single system—transforming social media from a distribution channel into a measurable commercial asset. The program uses real-time earned media value (EMV) and owned media value (OMV) to quantify audience reach, attribute brand exposure, and evaluate the true return on partnerships.


Widely recognized as #TheDreamFactory, the program was named Most Innovative in NIL by Opendorse in 2024. With AVI, the team now applies institutional-grade measurement to NIL, sponsorships, and brand storytelling—creating defensible pricing, clearer renewal conversations, and expanded opportunities for student-athletes.


The partnership also supports the development of new sponsor-ready content series, campaign-level reporting, and competitive benchmarking—allowing Howard to package digital inventory with greater precision and confidence. Brand exposure is tracked across partners such as Jordan, Nuna, &pizza, Envue Eye Center, Signal Financial Credit Union, and The Cut App, with performance tied directly to commercial outcomes.


AVI enables:


  • Structured digital inventory creation across team and athlete channels

  • Brand-level value attribution and campaign tracking

  • Competitive analysis across teams, athletes, and activations

  • NIL valuation for current and prospective student-athletes

  • Transparent reporting built for commercial decision-making



This partnership positions Howard University Men’s Basketball at the forefront of digital revenue innovation in college athletics—using data, structure, and attribution to turn content into a scalable commercial engine.


Athletiverse has already tracked more than $33M in earned and owned media value across partner channels and continues to expand AVI with teams, leagues, and brands focused on modern digital commercialization.

Dominyck Bullard